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we create since 2004

Welcome to Push Music Entertainment. Home of the award winning producers, remixers and songwriters Alexs White & Alexander Strasser. Knowledge, vision, network and state of the art equipment is compulsory to master the needs of a fast changing environment. The ability to set new standards, keep up with the latest trends and foresee upcoming development is the key to longterm success. With more than 20 years of experience in the international music industry and numerous chart breaking hits including Haddaway, N*Sync, Cascada, DJ Bobo, Andrea Berg, Helene Fischer and many more, Push Music Entertainment is designed for todays demands.


DJ Bobo "Kaleidoluna" Worldtour 2019

2019 - Swiss Megastar DJ Bobo premiered his new show "Kaleidoluna" at Europapark Rust, Germany. The 10 times World Music Award winner, who sold more than 20 millions records, is one of Europes biggest Stars for almost 3 decades. Kaleidoluna contains 7 originals co-written by Al King & Alexs White, as well as more than 15 produced songs.

Andrea Berg "Mosaik" peaks #1 German, Austrian and Suisse Album Charts 


2019 - the latest Album "Mosaik" by German Superstar Andrea Berg peaks #1 German, Austrian and Suisse Album Charts. it's the back-to-back 8th Album by Andrea Berg that peaks #1 in Germany.  8 Songs produced by Al King & Alexs White, including the singles "Mosaik" and "Geheime Träumer" as well as 4 songs written / co- written.


Helene Fischer best selling album 2018 


2019 - with sales exceeding more than 1.2 million units, Helene Fischer self named album marks again germanys best selling album 2018. Including "Wir brechen das schweigen" co- written by Alexs White.





Alexander Strasser aka Al King has started his border breaking career back in 1992 with one of the biggest hits of the 90s "What is Love" by Haddaway. Followed by numerous Top 10 hits across the globe including "Pray", "Freedom" by DJ Bobo, 2-4 Family, N*Sync, Heino, Cascada and Andrea Berg. He started as resident producer at Coconut Records until he co-founded Parklane Music in 1995. Al King set new standards and contributed mightly to the achievements of numerous superstars, newcomers and developing artists. Almost three decades of songwriting, state of the art production and remixing left their footprints in modern music history.

Alexs White started his career as artist, songwriter and producer in 1991 by the age of 15 yrs. 1998 he signed an artist contract to BMG/ Parklane Music where he met his future business partner Al King. Years of touring across Europe and writing / producing for several artists let to founding of Push Music Entertainment in 2004. Alexs White worked, wrote & produced with for numerous national and international a-list artists such like Cascada, Heino, Declan Galbraith, DJ Bobo, Andru Donalds, B3, Helene Fischer, Andrea Berg and many more.   


Alexs White

Millennium Hills Music Rights 



Early 2019 Alexs White and Alexander Strasser teamed up with world leading publisher BMG Rights Management. The Berlin based company was founded in 2008 after Bertelsmann sold its stake in SonyBMG. The portfolio includes rights in songs and recordings by artists such as The Rolling Stones, Quincy Jones, David Bowie, Lenny Kravitz, Bruno Mars, Nickelback, John Legend, Avril Lavigne, and many many others.

Alexs White founded Millennium Hills Music Rights as the latest edition to BMG Rights Management besides Alexander Strassers edition Trias Music Publishing.





since 2020



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General Manager / Owner

Alexs White 

Girlitzweg 30 Tor 5, 50829 Cologne



    Millennium Hills Music Rights   King and White





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